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UFI Research

Abducting user feedback and beaming it back as actionable insights

Don't know what research your product needs?


Providing User Experience Solutions for Games and Technology

We're a UX research and playtesting platform delivering affordable, high-quality research solutions for game studios and tech teams alike.
Whether fine-tuning an app or validating a product concept, every team deserves real user insights.

While you create, we test

We operate and manage research logistics: recruitment, setup, testing, and analysis.
Providing fast, actionable, and stress-free user feedback for every stage of development - So creators can focus on what they do best.

Empowering the Next Generation of Researchers

We provide a launchpad for the next wave of UX researchers.
Our model gives early-career professionals hands-on experience, working directly with real products and users.
Every project supports product development and researcher growth.


What is User Experience Research?

User Experience Research is the process of understanding how people use and experience products and services.
We focus on gathering feedback directly from people while they interact with a product - these are the “users.” By talking to and observing users, we gain insight into their behaviors and the challenges they may face.
This research process often includes methods like interviews, surveys, usability tests, and direct observation.


What's the point?

The purpose of User Research is to understand whether a product is easy to use, to see if it solves the right problems, and to highlight areas for improvement.
By identifying pain points and gathering feedback early, we help refine products and create a smoother user experience.


We care about your success, let's create an experience that your users won't forget!