Who We Are

We are a team of UX researchers with a shared mission: to make research more approachable, while delivering timely and practical solutions.
As collaborators, friends, and professionals, we’ve worked with indie teams, big studios, and startups alike.

What We Do

We offer research programs that let you easily track and compare product revisions using methodologies tailored to your goals.
Whether you’re refining your UI or testing an early idea, our research uncovers insights into user thoughts, emotions, and interactions with your product.

Why It Works

UFI Research is rooted in understanding people, not just metrics. Our approach blends real-world experience with fresh ideas.
We observe users in action and gather feedback to help enhance your products.

The Launchpad Program

Launchpad is our mentorship-driven research model designed to support junior UX researchers through hands-on guidance and research opportunities.
Clients receive professional research while helping support the next wave of UX talent.

A Smarter Investment

Whether you’re rolling out a new feature or testing a prototype, we’ll help you catch issues early and create experiences that your users will love.
By investing in UX now, you can save time and move forward with confidence.

Our
Values

We believe that great UX starts with empathy, curiosity, and collaboration.
Through our deep understanding of user needs, we aim to discover solutions that eliminate friction and enhance engagement.

We care about your success, let's create an experience that your users won't forget!