Usability Benchmark

How it Works: We run a series of structured tests with users to evaluate your product’s interface, navigation, and controls. By analyzing consistent UX metrics, we pinpoint specific issues that may hinder the user experience.
Why it Benefits You: With actionable insights on usability, you’ll know exactly where to focus your efforts to improve efficiency, accessibility, and overall satisfaction of your product.

Playtest Benchmark

How it Works: We observe real players interacting with your game, capturing data and feedback as they play. Our team focuses on key area like gameplay mechanics, controls, and narrative flow.
Why it Benefits You: By identifying what’s working well and what’s confusing players, you’ll get an informed perspective on how to improve engagement, enhance gameplay, and ensure a more enjoyable experience.

Analysis Benchmark

How it Works: We compare your product’s user experience against competitors in the market, evaluating key usability metrics and design elements. This helps you understand where your product excels and where it falls short.
Why it Benefits You: With this competitive analysis, you gain a clear roadmap to stand out in the market, optimize your strengths, and address gaps to create a product that’s not only functional, but also better than the alternatives.

Usability

How it Works: If you’re unsure where your usability issues lie, we conduct a deep dive into how users interact with your product. We observe their behavior to uncover friction points that could affect their ability to learn or use your product.
Why it Benefits You: You’ll get specific insights into areas where users struggle, helping you improve learnability and ensure smoother interactions. This ultimately enhances your product’s overall appeal and accessibility.

Playtest

How it Works: Our team guides users through a selected portion of your game or product, gathering detailed feedback on their thoughts, emotions, and behavior as they interact with it.
Why it Benefits You: You’ll gain rich, user-centered feedback that highlights what players love, what frustrates them, and where the experience could be enhanced. It’s a great way to fine-tune the product before launch or make improvements after release.

Expert Analysis

How it Works: Our team of expert researchers conduct an in-depth evaluation of your product’s user experience. We look for pain points and issues that might not be immediately obvious, drawing on years of industry knowledge and past experience.
Why it Benefits You: You’ll get expert-level insights into subtle usability issues that could be holding back your product’s potential. Our analysis often uncovers issues that teams miss, helping you make informed decisions.

Diary Study

How it Works: We follow users over an extended period as they engage with your product in their natural environment. By documenting their experience over time, we uncover long-term usage patterns, challenges, and emotional responses.
Why it Benefits You: You’ll gain a comprehensive understanding of your product’s impact on users in the real world, revealing both immediate pain points and ongoing challenges. This deep insight helps you optimize your product for sustained success.

Concept Testing

How it Works: Before committing to full development, we gather feedback from users on your product concept, prototype, or idea. Through structured testing and analysis, we gauge their initial reactions and identify areas for improvement.
Why it Benefits You: By testing your ideas early, you save time and resources by validating the core concept with real users. This ensures you’re on the right track before investing heavily in production.

Focus Groups

How it Works: We bring together a diverse group of users to discuss and interact with your product, guided by researchers who ask insightful questions and observe key behaviors. This collaborative environment provides an abundance of qualitative data.
Why it Benefits You: Focus groups allow you to understand how users think and feel about your product in real-time. The discussions provide actionable insights into user motivations, preferences, and pain points, helping you refine the product for better engagement.